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Catherine Russo Cobb • catcobb@mac.com catcobb@mac.com

Maddux Business Report - Technology

WHEN IT COMES TO TECH TALK, medical technology is a large but often overlooked sector. Med tech lacks the sex appeal of iPhone graphics or flash applications, but it has the ability to change and saves lives.

Joe Baez is a regional manager for Atmos Inc. (www.atmosmed.us) and has worked in the medical technology field since the early 1990s. Parent company ATMOS MedizinTechnik is based in Germany with its U.S. headquarters in Pennsylvania.

Baez, based in St. Petersburg, talked to us about the growing use of Fiberoptic Endoscopic Evaluation of Swallowing (FEES) and VideoStroboscopy by ear, nose and throat (ENT) specialists for both diagnostic purposes as well as medical procedures. The FEES system is a portable, state-of-the-art swallowing assessment that unlike the traditional test doesn’t expose patients to radiation, Baez says. VideoStroboscopy illuminates the vocal folds and allows patients to see how their voice problems change over time. “If patients can see what their vocal folds look like they can more clearly understand the benefits of surgery,” he says.

Both technologies are growing, Baez says, because of a gradual growth in the ENT specialty itself. “The aging of the general population, as well as exposure to various environmental conditions warrants greater access to early diagnostic interventions,” he says.

Ready, Set, TEC Launch!

STAR Technology Enterprise Center (STAR TEC), a technology manufacturing business accelerator in Largo, has a new program designed to support the growth of businesses that are not tenants at STAR TEC.

Maddux Business Report - Technology

Jennifer Olsen, manager of the TEC Launch program, says it Jennifer Olsen, manager of the TEC Launch program, says it is a launch pad for inventors, entrepreneurs and even existing is a launch pad for inventors, entrepreneurs and even existing companies with new ideas. The program helps the companies get started with early stage idea research, general market research and custom research packages. It’s designed to identify early stage technology and light manufacturing companies, and assist them in market development and expansion. “There were a lot of great ideas coming in the door at STAR TEC looking for help, but they really weren’t ready to come into the accelerator,” says Olsen.

STAR TEC executive director Tonya Elmore says the program is an entirely new concept for the region that will become a “one-stop shop” for emerging technologies.

“TEC Launch will provide assistance to early stage companies, but also add value to some of the larger technology generators – via licensing, sub-contracting opportunities and Small Business Innovation Research partnerships,” she says.

TEC Launch is an important step, Elmore says, in STAR TEC’s goal of offering a full continuum of business services for emerging companies in the technology and light manufacturing areas.

In other STAR TEC news, the accelerator has a new client: WildBright Technologies (www.wildbright.com), an information technology and business systems consulting firm specializing in custom programming, client-server database design and web development.

A Tech Upper

Not everyone is down on the economy.

Drew McCain, president and founder of St. Petersburg’s Aero Technical Components, says he’s happy with the electronics distributor’s progress this year and has been since setting up shop five years ago.

“We are on pace, or better, with last year’s $2.8-million in sales, and we’ve seen increases every year since we began official operations in 2004,” he says.

Aero Technical (www.aerotechcomp.com) supplies electronic components, military hardware, avionics and aerospace material to companies such as Lockheed Martin, Goodrich, L3, Raytheon, Boeing, Northrop Grumann and a wide host of subcontractors.

“We have built our success with strong relationships with our customers and our worldwide vendor base,” says McCain. His company’s first year sales were $400,000, he says, and have grown at a steady pace ever since.

McCain started the business after working for St. Petersburg competitor New Advantage Corp., where he was a warehouse manager but had a “foot in every department.”

“I learned a lot about the business and decided I didn’t want to share 75 percent of the money anymore. I knew enough to start my own company, so I took the risk and did it, and here we are,” he says.

The company has 12 employees and continues to grow, but McCain says he doesn’t want to get too big. “Sure, I want to add and always upgrade, but I am content with keeping it a small, family-owned business.”

Next Gen Research Park

Space Florida (www.spaceflorida.gov) plans to expand at Kennedy Space Center (KSC) with a next generation research park.

Exploration Park, a registered trademark of NASA, will be a mixed-use, multi-tenant technology and commerce park supporting both government and commercial space activities, says Thomas A Harmer, project manager.

Located on Kennedy Space Center property, the park will be close to existing launch and payload processing facilities. “This will provide a direct benefit to tenants with business models that include gaining access to space,” says Harmer, who is senior director of public-private projects for Columbus, Ohio-based Pizzuti Companies. Pizzuti has a Southeast regional office in Orlando.

Harmer says Exploration Park will be a multiphase project with approximately 315,000- square-feet of educational, office-lab and flexible high-bay facilities with eight buildings on approximately 60 acres. The first building, valued at $8- to $10-million, is expected to be complete in the first quarter of 2011 and expandable to 50,000 square feet at full buildout.

“One of Space Florida’s charges is to make sure Florida has a continuous stream of new, high tech companies emerging. Thus we are looking at tenants that might do work for KSC or in the industry or who do research for the universities. Tenants will be situated outside the security gates of Kennedy so they have more flexibility to come and go as they need to do,” he says.

Tech FYI

The Tampa Bay Technology Forum (www.tbtf.org) will hold its annual Tech Jam on August 6 to raise money for the TBTF Foundation … Clearwater’s iDatix Corporation (www.idatix.com) launched the iSynergy Connector for eCopy ShareScan … St. Petersburg’ s FairWarning, Inc. (www.fairwarningaudit.com) said it now protects patient privacy in nearly 200 hospitals and more than 600 clinics, a 122 percent increase since October 2008.

Send tips, information and news releases related to technology to Jennifer Lugo at MADDUX BUSINESS REPORT, P.O. Box 202, St. Petersburg, FL 33731. Or by email: jlugo@maddux.com


©2009 Maddux Business Report

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